Hi, I'm Isabel
I work with early-stage founders to translate what they’re building into a clear, investable opportunity, so they can raise more effectively.
Over the past 10 years, I’ve worked with and mentored hundreds of founders across SaaS, fintech, AI, cleantech, agtech, healthtech and FMCG. I know what moves investors from interested to committed.
If you're preparing to raise, I'd love to help you. Let's talk.
What We Do Best
Investor Readiness & Pitch Materials
Getting investor-ready is more than a great deck. It's about having a clear, compelling story, and being able to tell it well. We work with you on positioning and messaging, investor decks, pitch coaching and outreach strategy, so you show up to every investor conversation with clarity and confidence.
Investor Engagement
Raising investment isn’t about volume, it’s about focus. We help you identify the right investors, prepare for investor conversations, and run a targeted outreach process that moves your round forward.
Equity Crowdfunding
Successful crowdfunding requires strategy, preparation and momentum.
We guide you through the full process, from pre-launch positioning to investor engagement and closing, with deep experience on platforms such as Crowdcube and Republic Europe.
Straight From the Founders
I highly recommend Isabel for her expertise in startup fundraising. Investor outreach can be daunting for many founders. Her experience and strategic approach during our fundraising ensured the process ran smoothly.
Yvette Percival
Founder & CEO, Button Insurance
Having someone who truly understands fundraising and knows how to craft a compelling narrative made a significant difference to our success.
Arsim Shillova
Founder & CEO, Libraro
Her support was invaluable. Plus, she’s sharp, collaborative, and brings a great mix of strategic thinking and hands-on execution.
David Williams
Global Serial Entrepreneur
No matter how intense things became, Isabel was always there with thoughtful input and clear advice. She genuinely felt like part of the team, and her support made a real difference to the outcome of our raise.
John Auckland
Co-Founder & CEO, Seafields
Ready to raise? Let's Talk
Stop wasting months fundraising and getting nowhere.
We help early-stage founders build a stronger investment case and run a focused fundraising process, from positioning and messaging to pitch coaching, investor materials and targeted outreach.
Spend less time chasing investors. More time building your business.
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